Age Matters

As the oldest person in the office, I occasionally find myself explaining quirky phrases or social references. Sometimes this leads to a link to great Saturday Night Live skit, sometimes it's a "you had to be there" moment. It's fun to think back on the iconic images and behaviors from when I was growing up, and to hear from the 30-something and the 20-somethings in the office about what they remember.

I write this thinking about the title of a presentation I'm giving with Mark Faircloth for the Virginia Bankers Association in March. We wanted something a little catchy and creative. As we came up with titles, we had to think about our audience - would they get it or just be confused? Would some get it and those who don't still understand what the topic is about? Or are we just trying to be too creative when it's more important to communicate clearly?

These are issues we struggle with every day for our clients. We want first and foremost to communicate clearly. Then we move to the mindset of the audience - is there some iconic thing or phrase that would help get the message across and remembered? It's a fine line to walk, but we sure love doing it!

Peace (OR) Peace Out (depending on your age)