
Since a handful of our clients are community banks, we keep an ear out for all things banking - news, new regulations, successful marketing tactics, and more. On a recent trip across the Atlantic to Greece, I noticed one Greek bank that was everywhere - ATEBank. I'd liken it to a Wachovia. Anyways, I liked their Greek iconic logo and checked them out online when I got back in town.
Pretty much your typical bank, but take a second and think about your current checking account. Do you know what the name of your account is? I happen to know that mine is "Crown Banking" - pretty boring. How would you feel if your account was the ATHENA Student Account or HERMES Monthly Interest Savings Account? Or the DEMETRA Premium Account or the ESTIA Current Account? Feeling Greek god empowered? What fun ATEBank!
Here's what you missed from the cliffs of Santorini :)

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