Gritty in Pink

NFL teams use any means necessary to get into each other's heads. Big, mean, tough men with dark uniforms and ferocious logos designed for intimidation.

That said, it was hard not to notice each NFL player supporting the Susan G. Komen Breast Cancer Awareness Campaign in their own creative ways during the games this past weekend. Some with pink cleats and gloves, others with pink mouth guards, wristbands or shoelaces. No matter how they each chose to 'enhance' their uniform, the message was clear and also somewhat amusing. Large, scary beasts in pretty pink accessories to support a good cause.

Breast cancer isn't a laughing matter and I know first-hand that it touches many of our lives in some capacity. But sometimes the bold and almost awkward contrast of how a campaign is presented reaches a much broader audience, and in a way that's impossible to ignore. Advertising that's so effective that it doesn't need any icons, images or even words. Just 1 color and the awareness is there.