The Real Thing

I don't even know where to start...I'm not a soda drinker, and definitely go for the local spring water vs. filtered..but when it comes to an iconic brand as an example for a marketing presentation, nothing beats a Coke. And they are smart enough to tell their story in as many different ways as you could possibly want it. Even a section for students who might be doing research on their company. Of course, they have all the cool stuff like screensavers and videos of their ads. And they even have their logos and images for download - that's how strong their brand is, and how smart they are about sharing the happiness. Wow.