To make our clients' print ads more exciting, our graphic designers usually add a stock photo image of some sort that relates to the message in the ad or keeps with the brand consistency of the client. So, to provide some direction to our designers, it's easier to do some initial stock photo searching for what we know our clients might go for ahead of time. And as Client Services folks, we really know what our clients like and don't like (no images that use people, use the logo only, etc.). This week, I've been struggling over the "perfect" image for a community-focused ad that will run in a non-profit's event program.
If you've searched for images on stock photo websites like http://www.istockphoto.com/, then you know that there are thousands of choices, colors, illustrations, and photos. Well it can be time consuming and difficult, especially if you have an idea of what you're looking for in your head, and it's not there!
We came up with 6 ad layouts, all using a stock image that says "community." That's a hard one, right? We'll see what the client chooses!
View MBM Marketing's Recent Client Work
To get started, click the gray triangle below, and wait a moment for the Prezi to load (about 10 seconds). Click through the presentation using the gray triangle. If you'd like to view the Prezi in Full Screen mode, wait for the Prezi to load then click "More," then Fullscreen. Just hit the Esc key to exit. Thanks for looking!
Who and what is MBM?
Well, we're MBM Marketing, a boutique, results-driven marketing firm in Richmond, VA. We're ridiculously passionate about our clients and what we do.
MBM Marketing was founded on the principle that marketing should produce direct and tangible results for your organization or else it’s not worth doing. And who wants to waste time and money on something if it's not worth doing?
MBM works with a variety of industries, ranging from financial to construction to technology to not-for-profit. Our strength is understanding you and your business, because we believe in achieving results - not just cranking out flashy, shiny advertising.
Want to know more? Check out www.mbmmarketing.com.
MBM Marketing was founded on the principle that marketing should produce direct and tangible results for your organization or else it’s not worth doing. And who wants to waste time and money on something if it's not worth doing?
MBM works with a variety of industries, ranging from financial to construction to technology to not-for-profit. Our strength is understanding you and your business, because we believe in achieving results - not just cranking out flashy, shiny advertising.
Want to know more? Check out www.mbmmarketing.com.
Posts
No comments:
Post a Comment