Communication

So I spent the weekend with a good friend and business associate - I'm on her company's strategic advisory committee. Turns out she's been frustrated trying to find the right marketing company and just happened to mention it in the course of casual conversation. For the 8 years we've known each other, socially and professionally, I've felt confident she knew what MBM does - turns out I was very wrong. So lessons for today are (1) Never assume someone else knows what you know and (2) just because you do a good job marketing your clients doesn't mean you do a good job marketing yourself. I'm sure there's a lesson (3), I just haven't processed it yet....