Tempus Fugit

Can it really be a Thursday evening, late September, in 2009? MBM is into its 11th year, and we just revisted our trade show booth panels from the past. Our very first one read "our core belief is that Return on Investment is the true and best measure of advertising success." Now we say "advertising ought to have an effect or it's not worth doing." The more time flies, the more some things stay the same at MBM. And that's a good thing.