Wishful Thinking

The great thing about this business is that it's often subjective, the challenging thing about this business is that it's often subjective. On Friday, Megan and I presented some great concepts, which we (along with creatives Ben & Jason) felt were strong and addressed what the client was trying to communicate. Somewhere along the line, we missed a key image that the client felt strongly represented their differentiation. Unfortunately, not even the client can agree on what that image should be. We're now locked in an epic internal struggle to try and interpret what they want to communicate. This is the great part of our work - pushing creativity and thinking to the limits, all the while making sure what we communicate is clear, direct, understandable and actionable. Wish us luck - and stay tuned!